Monthly Archives: September 2018

Why More Women Should Consider a Career in Computer Programming

Why More Women Should Consider a Career in Computer Programming

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Everyone knows that computer programming is a heavily male-dominated field. I think this is unfortunate. Over the years, I’ve come to conclude that there is a great deal that women can contribute to this field.
Why is computer programming regarded as a primarily masculine discipline? I think that in part, it’s because men have a reputation for being more likely to tinker around with gadgets and gizmos. In part, it’s also because computer science is supposedly a very math-oriented field, and men are supposedly more inclined toward mathematical disciplines.
(Incidentally, I know that such generalizations would offend certain people. I’d like to emphasize that this is not my intent at all, nor do I wish to make excessively broad generalizations about either gender. However, a multitude of psychological studies do claim that men have-on the average-a greater aptitude for mathematics and mechanics than women do, whereas women tend to perform better at linguistics and communication. These tendencies coincide well with my own observations, so for now, I’ll assume that these studies are reasonable descriptions of gender differences. )
Anyway, people often claim that men make better programmers because they are more mathematically inclined. Personally, I disagree. It is true that computer science is very much mathematical in nature; however, computer programming often is not. It’s true that a software developer should understand basic concepts such as binary computations, round-off error and Boolean logic; however, for most programming tasks, there is little need for calculus, group theory or other advanced mathematical topics. For this reason, I think that the importance of a strong mathematical aptitude is largely overblown.
Indeed, I think that linguistic skill is decidedly more important. I’d say that in years past, about 90% of the programmers that I encountered produced sloppy code-software that is clumsily structured, poorly documented and difficult to understand. I’ve also noticed a strong correlation between linguistic skill and the ability to generate clean, legible code. And why not? Computer languages are, after all, just that-languages. It’s thus reasonable to expect that someone with a strong language aptitude will-on the average-produce cleaner, more understandable code than someone whose language skills are lackluster.
That is one reason why I wish more women would pursue a programming career. If it is indeed true that women have better language skills, then they are likely to perform well with computer languages as well. Again, this jibes well with my own experiences. I haven’t known many female programmers, but most of the ones that I do know have produced some rather outstanding work. (To be fair, I’ve also known some lousy female programmers; however, these individuals had little passion for their field, and only entered it for the sake of a paycheck. That’s a pretty good recipe for mediocrity, regardless of one’s gender. )
Breaking into this field may not be easy. I’m sure that many women will have to combat the prejudiced notion that software development is a man’s field, and that female programmers are mere dilettantes. Still, it is my earnest hope that more women will make their marks in this arena. If they have the right passion for this field, and if they understand their strengths, then I believe that they have much to offer.

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Digital Marketing Agencies Sydney

Digital Marketing Agencies and How They Can Change You Business

digital marketing agencieslooking at digital marketing agencies or SEO ?Search engine optimization (SEO) or digital marketing is the process of affecting the online visibility of a website or a web page in a web search engine’s free results-often understood to be as “natural”, “organic”, or “earned” results . This is what real digital marketing agencies are about. If you have actually decided to engage SEO experts or digital marketing agencies to boost your internet marketing method, you will need to decide between contracting an independent digital marketing agency or hiring an SEO company. Hiring an SEO company or digital marketing agency may seem more attractive initially because an company will normally have a wider array of resources and manpower than an private specialist, however this apparent advantage includes some significant costs. Most Macarthur digital marketing agencies can’t offer digital marketing services in Sydney like Pkseoservices.com Digital Marketing Agencies Sydney

Digital Marketing Agencies and SEO Companies

It is far more pricey to work with an SEO company, since they charge higher costs and will normally request for a minimum time commitment. Workers in an SEO company will also frequently come and go, which results in your relationships being frequently interfered with. You will wind up investing more effort and time articulating your marketing needs than if you sourced your SEO services from one digital marketing agency . Depending upon the size of the company, an SEO company could be handling a large number of clients at any one time, which means that the opportunities of receiving tailored attention for your business are lessened.

Besides being more economical, picking a digital marketing agenciy implies you have the ability to pick an professional who perfectly matches your needs due to the fact that you are picking from a global community of consultants who provide a range of ability and specialization that can not be matched in any single SEO company. Opportunities of establishing a long-term relationship with your SEO company are much higher with an independent consultant, and you have greater state in selecting the consultant’s level of knowledge.

An digital marketing agency has more freedom to choose the work they are best suited for, instead of SEO company staff members who have clients assigned to them. You are therefore a lot more most likely to work with a highly inspired provider if you engage with a freelance specialist. Your service as a result is better placed to obtain greater worth from its marketing budget through an independent SEO consultant. Sydney SEO Search Engine Optimization( SEO) is necessary in assisting companies and services increase their online exposure for this reason increasing their sales and reach most of their targeted audience. Google whatever keeps changing their regulations and guidelines that make it complicated for businesses to keep to date with the changes. This makes it important for organizations to work with SEO professional to take care the Google modifications and offer their experience in making their sites to the top in Google search engine.

A website will have a hard time to get customers to make sales where necessary if it does not utilize the advantages of SEO experts. An company can decide to have an internal SEO team however employing an external professional yields more benefits. The experts in the field include Sydney SEO services which are as per now the best SEO consultant. Sydney SEO services provide SEO and building of websites for every single size of service which includes big medium and small companies. They use the most respected SEO services in Cydney. They are SEO specialists who have a big customer base and keeps on growing by receiving most of their clients from recommendations to them by pleased consumers.

Sydney digital marketing agency  Advantages toBusinesses 1. They Offer Free Analysis To understand the level of the company’s site direct exposure to online search engine they offer a complimentary analysis to their clients. This helps them figure out the health of the site thus comprehend exactly what has to be done in the company. 2. They Deal Fair Prices They keep their rates down given that they understand that the majority of their customers work under limited spending plans. This makes it possible for all sizes of business to enjoy their services. They provide the costs depending on the size of the company which is really fair to every level. Benefits Provided bySEO Consultant Over SEO Company An company can choose to get the SEO services from an SEO consultant or an SEO company. However, an SEO consultant is better than an SEO company in the following ways. ·

digital marketing agencies are more affordable than SEO business. · It’s simple to develop a close relationship with an SEO consultant compared with an SEO company. Having an SEO professional managing service’s website SEO enable the business to concentrate on its core activities and minimize on a cost of hiring its SEO professional. In this manner business can attain its set objectives on time and optimize on its resources making higher profits.

Digital Marketing Since 2012 And Changes in SEO

Digital Marketing SydneyDigital Marketing or what is otherwisae known as internet marketing and advertisements have been the basis of promoting business ventures all across the globe. Various advertisement methods such as advertising through newspapers ads, radio advertising, television advertising, public speaking, door hangers and flyers, event sponsorship and word-of-mouth advertising have been the key methods of advertisement in the past. However, with growing digitalization, the need to reach to the people through digital marketing or internet marketing was felt and hence online advertising came into the light. Digital marketing has changed a lot in the society today. There are also many digital marketing specialists that can help you rank a site on page 1 of Google today

What Is Digital Marketing ?

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.[2] As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops,digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.

Digital Marketing Explained

How Can Digital Marketing Help Your Business Today ?

Now how is digital advertising better than the methods of advertisement used earlier? Digital Marketing is a term for marketing products or services using digital technologies mainly over the internet. The way in which digital marketing has developed itself over a few years, from 2000 to 2017, it has brought a revolution in the way businesses utilize technology and digital marketing for their marketing As the number of people using the internet is increasing day by day, there has been an increase in the demand for internet marketing and hence internet marketing is becoming more focused and reliable as it targets specific demographics. It is also cost efficient and provides real time results.

10 Top Digital Marketing Tips

What Is Search Engine Optimisation ?

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.SEO may target different kinds of search, including image search, video search, academic search,news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

10 Hot SEO Tips To Boost Your Rankings in 2018

How Is SEO Related To Digital Marketing

SEO or Search Engine Optimization works closely with Internet Marketing in order to convert the visitors into consumers. SEO comes into play as the business owner decides to advertise his business over the internet. We have seen a rapid increase in the number of businesses going online and it was after the year 2012 that almost every business is over the internet, with a website for their customers where they can view product and services, get to know about the business in a better way and can ask for any help and support they require which makes customers feel more supported and valued.

Today, in an era of cut throat competition, every business wants to appear on the first page of the search results in order to attract more customers and build a huge customer base and it is when the role of SEO comes into play. SEO uses keywords for websites and optimizes them in order to make the product or services provided by any company, easily accessible.
In addition to this, it is a smarter way of making websites user friendly, faster and easy to navigate.With Panda algorithm, Google has planned to penalize websites that
contain too much low quality content, no matter how old it is and also
to reward high quality content as well.

Digital Marketing ExpertsSEO is constantly changing with new ideas, new trends and new strategies being developed. The focus on keywords to be on the top of every search has now shifted to ROI metrics. One of the most used search engines, Google, in April, 2012, expanded the types of messages and warnings it sent. In the past years, Google tried to avoid notifying domains about their black hat webspam via Webmaster tools. Google also introduced Penguin with a view to penalize websites that exhibited signs of artificial external links. With Panda algorithm, Google has planned to penalize websites that contain too much low quality content, no matter how old it is and also to reward high quality content as well.

With changing trends in Digital Marketing, the businesses now need to be more aligned with the market scenario. Magazine, HotWired which purchased few of the banner ads to assist them in advertisements which led to the start of development to what today is known to be Digital Era.
Digital marketing world saw a boom, for the first time, in the year 2006, there was high traffic on the search engines. This report showed that there was over 6.4 billion usage in less than a month. The launching of Google in 2008, launched products such as Adwords and Adsense, to analyze the content and focus on the interests of its users.

Therefore it would not be wrong to say the world of SEO and Digital Marketing are always in a progression phase but have endless new ideas and concepts coming in every day. Businesses need to constantly keep an eye on the ever changing strategies of marketing and stay competent. These technologies have continuously helped businesses to prosper and achieve phenomenal success and will continue to provide their aid for a better tomorrow using digital marketing services.

Internet Marketing, SEO and its inception

Digital Marketing and SEO are constantly being thrown around the internet these days and is a growing industry. From social media influencers to EO specialists, to digital marketeers and now at the advent of viral videos we are on our way to an ever expanding world of marketing. Today online marketing nd SEO is a billion dollar industry covering a lot of aspect inside the internet and outside. Digital marketing even helps organisations which you may not think benefits from them. But before we delve into the current state of digital marketing, before we even tackle what is SEO in the first place we must first understand what marketing was before it. Though we may have shifted now to online advertising, this was not was always the case. And even now the old
methods still thrives, though having a diminished impact and presence. So we got to first unpack a few things.

Very Early Years

Advertising is as old as the written word and paper itself. Even ancient Egyptians advertised and made posters. Romans used political campaign displays among others things. It is safe to say that those overbearing ads you see in websites come way back since the history of Man and will probably stick with it. There is simply no simpler alternative of getting the word out about your
product or services out there other than actually putting the word out there. Waiting for word of mouth to naturally come and promote would seem like a noble thing however it is a gamble and when you are dealing with a lot of money you have to mitigate risks as much as possible. Those craftily made signs on pubs, or blacksmiths in those medieval European towns, they are still advertisements.

A More Modern Take On Things

With the proliferation of the weekly newspaper around the world we saw a more modern form of marketing, the printed advertisement. Over time these advances brought forth a move to cement the brand identity through marketing, the idea formed that a brand can have a personality other than it’s product, that marketing can change the perceived value of a brand or product. It was also around this time that marketing and advertising became profitable to those conducting it, the newspapers were able to lower their costs due to the payment given by the ones running the campaign. This is where the basic model for revenue of marketing came from. Afterwards came the advertising agency themselves, like the one Volney B. Palmer set up in Philadelphia. At first these agencies were simply brokers of space brought from various newspapers. However, over time and due to the introduction of competition, it became more and more the agency’s job to plan,
design, conceptualise and execute the campaigns all throughout. By 1900, these agencies became the central marketing point, they would be hire to do the entire campaign and would then be known for the qualities of their campaign. Industrialisation also affected marketing and transformed it greatly. With the sudden rise in production and increased revenue, companies were now
able to create and dream bigger. It was at this time that mass marketing was invented. It was created to help these products sell and was now becoming more and more part of the product itself. Marketing entrenched itself into the production pipeline and became a necessity in the same vein as the factories and the product itself. Without it the product would die.

It was also at this time that psychology and advertising became intertwined. Through the efforts of Edward Bernays on his campaign for tobacco consumption, agencies began to take note of the uses on the burgeoning understanding of the human psyche. It was seen as a tool to point the primal urges and needs of the masses to whatever products the agency was told to sell.

 

More Than A Brand

At this time it wasn’t seen as a giant entity that reaches on all parts of our lives, it was and still is a tool to help sell a product. It was encouraged by the American Government as a way of
helping the economy. It was also seen as a way to showcase or promote something more than a product, marketing would show a culture. Think of Coca-Cola, think of McDonalds. These are well marketed products that define the American culture. Though they have transcended that nowadays and became a truly global brand, there was a time that they were the
champions of the American dream and the American way.

On All Fronts

It would not be surprising that apart from the printed advertisement, marketing also was felt through the radio or in a more convincing fashion, through the television. It was here that it became a
creative force and was brought into the spotlight. Beforehand it was already understood that marketing has inherent importance to the cycle of creating a product and then selling it, in the era of the TV it has became something more. One could even say that marketing transcended the product, and people were then subjected to products with low production values but extensive marketing. Or maybe that’s just the way the opposing side wants to frame things. Either way, a product lives or dies by it’s marketing; shipped a defective batch? Marketing. Someone spread rumours about your product? Marketing. In a slump? Marketing. It would seem to hold the answer to every company’s concerns, it was so because of one neat little thing that was inherent to it ever since it was little. At those times, the flow of information came from overly centralised sources. Only a selected number of radio stations, TV stations and newspapers are available for a single sane person for consumption. Sure enough, one could always ask one’s neighbours but in reality, people’s insight and view on certain things could be generally collared and reigned in should you have a large enough budget and if there’s one thing that those agencies have, it is budget. The story would then be this, the agencies now hold sway over the mindset and the choices of the population, having immense power over how things are presented or maybe what things are not presented. Companies and products need only to tap into this to enjoy the benefits of all of the eyeballs and ears of a nation, unfiltered and unfettered. Complete and total access to their mental process and how people frame things.

This would not last for long

The Digital Age

In 1990 a man named Tim Berners-Lee wrote the first web browser and the modern incarnation of the internet, and almost three decades later it would grow to define the modern human experience. What started out as a military project that became a tool for scientist became a cultural revolution that encompasses the entire world. Making a world without borders possible and the sum knowledge of man open to anyone. The promise of unrestricted access to knowledge and communication was exciting. Though it may look and feel common to us now, the concept of
communicating to someone across the ocean in such a easy and relatively cheap manner would be mindblowing. There are a lot of things brought by the Digital Age, and with it
digital marketing. There are many innovations and possibilities that were opened to humanity at its creation. However, if there is one thing that we can stress that was important that was cultivated during the embryonic stages of the internet, is that it valued individuality and the decentralization. What this ultimately means is that there is no selected service
provider on the internet, you are the service provider. Instead of massive corporations that control a large percentage on what you read, see, and hear. On the internet these corporations can be largely ignored, you can treat the internet as just another endpoint for them or you can treat it as your own personal space. And this love for having your own personal identity on the internet is
what makes it specials, instead of being consumers, the populace became the producers. They frame the world through their own views and perspectives, not through what was greenlit by someone else. Though this also provided a large problem for the people running the marketing.

Now What?

During the early days of the ARPANET digital marketing was largely relegated to mass mailing. Though this is still being used today, it is now more tastefully done as people began to categorise these efforts as ‘spam’. However, on those early days, these online marketing campaigns were not done by the agencies, but by individual personalities advertising their work or product on the network they live in. Mirroring the earlier efforts of marketing on print, they were made by individuals and not by corporations, yet. During the dot-com boom, began the transplanting a concept in print media unto the computer screens with display or banner ads. These ads take up virtual space in these virtual web pages. This was when one started to feel the effects of online marketing upon the internet. This ads would allow websites to live off on them alone like a the newspapers of your although their yield are much lower and depending on a how effective an actual ad it is and how many visitors of a site clicked on an ad. At first the concept of marketing on the internet stayed at that, and it was basically an implementation of a concept done years beforehand and is
now applied to a newer medium. The great thing about these ads is that there is technically no limit to space on a web page, so a web master can just put as many ads as they want, eager to earn the cash they bring in, and so it happened. Webmasters began piling on more and more ads on their sites, cluttering it up more and more and in the same time became increasingly less
and less effective. Content dried up in some pages akin to those earlier products held aloft by marketing alone but the problem is that people flock the sites for the content. The content is the product itself, and as opposed to earlier times were finding an alternative product was hard or even impossible, on the internet it is so much more easier to just find another better product.

There has got to be a better and more nuanced way of doing marketing on the internet. A way that mirrors the technology it came from and showcases the unique characteristics of the internet. A way that can only be done on the internet and nowhere else.

The Engines

A brief background; at the beginning there was a ton of search engines. Right now you would only be thinking of Google, Yahoo! or Bing, but most probably Google. However, before Google got started into what it is today, which is a huge global corporation exercising control over what has now become a main mode of human interaction and entertainment, there was WebCrawler, Excite, Lycos, AltaVista among others. You see, the early revolutionaries on the internet had a problem, it has grown too fast and it was out of control. New sites began popping in an unprecedented rate especially during the dot-com boom. Naturally people cannot possibly know all of these sites, even know the sites that are relevant to their lives. It was much better to just have a yellow pages of the internet, akin to a directory or listing. So, the search engine was born, and once again there were many of them, since like websites, it seemed everyone wanted to make
their own. These sites take a user query, like a group of keywords and then give out a list of websites that, depending on the specific search algorithm employed by the engine, would best fit the given query. Usually the algorithm used was keyword based, basically they rank the pages based on the number of times the keyword appeared. Websites saw this and began almost immediately to
use it to their own advantage, chasing the number one spot on a specific, appropriate set of keywords. But first why? Why would it then be important to chase these top results as opposed to just relying on good old fashioned advertising.

Mainly because good old fashioned advertising had a relatively weaker showing on the web than in print. They were primarily being glossed over, and as more and more people flocked personalised sites these ads became spread thinner and thinner over a wider surface. The webmasters couldn’t really earn that big of a cash flow with them because of the technically limitless space the web could offer as opposed to print where ad space would be jostled and fought over by competing agencies. Basically it was proving to be somewhat ill-fitting, though it served it’s purpose, it wasn’t really maximising itself and producing much needed outcome. Among other things, it is the notion that the user searched for you. It means that the user wasn’t held by some ad magic to your page, not knowing what to do and if they really do want your content or product. It is the notion that the user or your visitor already wants and is looking for your content and product, they are already captive to what you are selling and all they got to do is walk through the front door. Wouldn’t you want your future customers to find the easiest way into your service? Would you do anything to ensure that they are not directed into your competition, but rather into your website. In the era of the internet it has become apparent that location equates to the ranking of a webpage on these search results, and as opposed to a physical location which once you owned, is yours forever, the locations here shift and move depending on silent algorithms. The prime location you may now have and enjoy will someday be taken from unless you do something about it. So websites began improving their sites to target these top spots in
the search engines, and the online marketing model began to shift from the individual site to the search engines. The sites only want to target engines in popular use and the search engines want to give their users reliable service by selecting truly worthy results. This push and pull became the lifeblood itself of the early internet marketing, and many techniques and hacks became prevalent
which are now wholly unusable. This early era showed the importance of these search engines.

PageRank

Influenced by citation analysis on paper, students Larry Page and Sergey Brin developed PageRank and then ultimately launched the searched engine Google. Over time Google would then continually improve upon this base algorithm. However, due to Google’s good performance and it’s sleek design it became the top search provider in the world, ultimately making sure that the PageRank ranking from Google be the top priority amongst webmasters. So it came that webmasters began to shift gears and target higher ranking on Google, and then Google would continually improve upon it’s algorithm and so on and so forth.

Internet And Business

Years passed and there is still one more innovation that would complete it. The introduction and proliferation of online money transactions. Though transactions like these were already being done in the early days of the internet it is it’s maturity into an easy to use system to buy and sell goods and services across multiple platforms for a myriad of products that is the true innovation. Leveraging door-to-door parcel delivery systems for products and even hosting entire warehouses like Amazon, shopping can now be truly done on the internet. And we’ve learned that besides from physical products we can also sell videos, information, ebooks and even our social media influence. Even a promise of a future product can be sold in the form of crowdfunding. This innovation brought marketing front and centre on the internet, and it made the internet front and centre for business. As of now, more and more people are spending more and more time on the
internet. The old modes of communication, of relaying information, of entertainment is slowly shifting towards the internet and is being reborn in it’s digital incarnation. Your business must thrive in the internet if you want it to thrive at all. This is the new marketplace, and the marketplace is global. A business should then treat it as such and respect it for what it is. People nowadays relate their life experiences through the internet, they share and the talk about themselves through it. If your business can tap through that medium then you would have won them over greatly. It is no wonder why there is a surge in digital marketing nowadays. So if you have a business you are missing our on the global marketplace. Gone are the days when businessmen and women are stuck inside their local markets and have to go through hoops and loops to get international exposure, it’s now easier more than ever to set up shop across the oceans themselves. You wont even have to pay for a single space, you could just have your product shipped from your warehouse.

Google And Business

Google dipped into the business of online marketing with AdWords and AdSense, in a way that is can only be done in the internet. They deliver targeted ads inside a website based on the content in the site. The ads therefore have a higher chance of being noticed since they are related to the content people are perusing in the first place in the website they are browsing. Google also went ahead and started showing sponsored results based on specific keywords. So, if you are a business in a specific niche or industry you would typically buy a couple of those keywords that you
think would best represent your industry and when people come searching about it your page will be shown in the top as a sponsored result. Google immensely benefited from this as like in the ad spaces of newspapers and magazines of yore, space was limited and companies and agencies jostled for this choice keywords and being the top sponsored result. These two helped made Google a profitable and successful company and helped them expand their services to encompass the needs of the netizen and in turn give a greater emphasis for marketeers to placate Google. This was all well and good, but still these were not “organic” visitors. They were no better than those clicking on the ads on other side, although they are much more susceptible and probably eager for your product or content, they are just coming through an ad. Another complication was that as time went by, more and more people became aware of the difference between the advertisments and the real deal. Online marketing can only do so much in this regard, as you cannot force a person through your site, if people recognise the ad now, they probably won’t go through it.

SEO

So were back again to chasing the top rank in search results, and why wouldn’t you? These are the most natural and consistent site visitors you could ever want, as stated before, they visit you for you content and not because they were led there via an ad. SEO means search engine optimisation. It is the method of increasing the online visibility of a site on a search result. Since the visitors from these search queries have a higher rate to become a customer it is a lucrative business and a necessity for budding business. SEO is a lot of small changes to the content, the media and markup of a web page. These are calculated moves that make sure a search engine give due consideration of a specific site. Apart from those SEO can be in the videos and in the images of the site. There are a lot of things inside a website were SEO professionals or agencies can go in and improve altogether with their calculated adjustments. Apart from a well designed and coded website, SEO is part of the pillars that uphold a website and ensure its lifetime and exposure. When considering a site, one has to also consider the SEO implications as much as it’s aesthetics and engineering. SEO has exploded into a new industry unto itself and is greatly affecting the world online adverting market. New SEO agencies are popping up to support the internet economy and they are just keeping on going. The future looks towards an increased reliance on the SEO to keep your internet business thriving as they form an integral part in the online marketing toolset. These SEO agencies act as a bridge to gap the complexity of optimisation for complex algorithms on a constant basis, chasing ever changing sets of rules so the average user can just think about their product and focus on the things that matter most.Naturally sites that have come before yours or more probably much more famous than yours is gonna get the upper hand, however there are a lot of SEO professionals that can help you improve your site’s standing and help you improve your business. Nowadays businesses must thrive in the internet and the prime spot for internet business is in the top of the search results ranking. Doing this on your own and trying to optimise your own site might just cost you time and money, however by hiring someone skilled and who know the ins and outs of the system, they can help you improve your standing and visibility on the web. Remember that the web is a huge place and people are more than likely just going to do a Google search on things rather than now where to find the thing that they are searching for. If you want to be the one who will provide them that product or that service, you got to make yourself seen on the web.

SEO encompasses a lot of things, from your sites content, the images for the image search, even your videos and more importantly searches affecting the trends in your specific industry. SEO is up-to-date with the latest updates and trends to make sure that they can help your site be known and visible in a full spectrum of availability. If a user wants to look for your service, it
should be easy for them to find you. There are countless strategies and techniques used by SEO professionals to help improve the sites profitability. Even if your site is a non-profit or it’s fighting for a cause SEO professionals can ensure that your voice is heard throughout the web and you are not silenced in a sea of websites. SEO exposes you hoards of vital web traffic that is the lifeblood of an internet business.

Can You Say That Again?

  • Business needs the
    internet to survive in this day and age.
  • They will go broke
    without the proper marketing tools that are appropriate for the online word
  • Top search engine
    result are the prime space to get the most reliable and useful visitors to a website
  • SEO professionals
    or agencies are the way to go to answer the needs of your or any business

SEO has given a unique solution to a unique problem presented in the internet, how to maximise online marketing. Sure enough there are other tools in the trade to promote your business but SEO is one of the more effective and hard hitting tools out there that you could possibly wield to great effect. SEO is a relatively new and exciting field that is tailored fit to answer the needs of digital marketing in the internet-age. It is built on the technology that underlies the web itself, connectivity and it answers the importance of framing your service in the eyes of what the consumer wants. The success stories of companies having a positive outcome due to a successful SEO campaign are numerous and opting out would be a disservice to yourself. It has become an intense competition for the space on top of those search results and SEO agencies are here to help. Ultimately, it is your choice. There are still lots of avenues to promote and to advertise your site to the masses. However, note that none are as effective and as relevant as a good SEO agency. Their contribution to the world of online business and to the businesses themselves are undeniable. They
give a pedestal to those that truly need the platform to promote themselves.

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Jump Start the Grey Cells in your child

Jump Start the Grey Cells in your child

Centuries ago, midwives and mothers advised pregnant women to stay happy, listen to music, be around nature, and embrace good health. Now advanced research in child development shows that brain development in children does not occur after birth but begins in the womb itself.

Sharpen the Intellect

Thinking skills are the most crucial in the technological world of today. Educators firmly believe that it is not the volume of knowledge but the ability to assimilate and make sense of information that is essential. Children must know how to find solutions to problems and situations.

The goal of education is to teach children to be effective thinkers —as you know, this is what equips them to stay ahead in situations where solutions need to be found at the snap of fingers. So, you must focus on cognitive development and higher order thinking.

As a parent there are a great many ways in which you can work towards the goal of effective thinking and higher reasoning. Technology has made available several computer programs, software CDs, and DVDs that are fun to use and place the children in more and more difficult situations, which they need to solve. The focus of companies such as Smart Neurons are educational teaching aids and toys which fulfill the goal of enhancing thinking, mathematical abilities, and problem solving in children.

Exercise Clears Cobwebs

Our grandmothers used to say that fresh air will clear the cobwebs in the mind—they were absolutely right. Physical activity, fresh air, and exercise help stimulate the brain and enhance learning.

Children need sustained physical exercise and as a parent you need to ensure this by taking the child to a park or play ground where he can run and play. Allow the child to climb the jungle tree, sit on swings, play ball with others.

Music Creates Geniuses

Wow! Did you know that music majors stand a higher chance at becoming doctors and most successful techies at Silicon Valley are practicing musicians —don’t be surprised to hear this but music creates geniuses.

Listening to music and learning music enhances retentive powers and vocabulary. Music nurtures the brain and stimulates overall growth. Studies show that listening to Mozart’s piano sonata K448 for just 10 minutes increased spatial scores in IQ tests.

Many parents now expose even newborn babies and older children to recorded classical music as it is firmly believed that it helps infants think better.

Food for Thought

It is not just brain-stimulating activities that boost brain power, the food a child eats affects its thinking as well. Did you know, a brain needs plenty of carbohydrates, fats, as well as proteins, vitamins and minerals for both repair as well as function? In fact, many mothers are witness to mood swings and erratic behavior in their children after the consumption of chocolates or junk sugar foods like candy, icing, syrups, and packaged baked products. The sugar highs and lows caused by certain kinds of foods can make a child fidgety, irritable, inattentive, and sleepy.

The best brain foods that you can feed your child are brain friendly carbs like: grapefruit, apples, cherries, and oranges—eaten whole is more beneficial than juice; oatmeal and bran as well as spaghetti and rice; legumes like soybeans, kidney beans, chick peas, and lentils; milk and yogurt. Introduce foods that have a low glycemic index into your little one’s diet.

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Do Certain Subjects Require Specific Hours Of Teaching For Homeschooling My Kid?

Do Certain Subjects Require Specific Hours Of Teaching For Homeschooling My Kid?

Homeschool parents benefit from technology to enhance and complement traditional ways of teaching on school campus. There are several educational software and teaching packages that can help develop a curriculum. The internet is a very useful means that is full of educational resources; online dictionaries, libraries, encyclopedias and museums.

Depending on your State’s homeschooling law, the following may apply:

1. School officials can inquire about the parents’ qualifications to instruct or teach their child; however instructing parents do not necessarily need to have a particular educational qualification. A high school graduate or less can instruct the child, provided that she has the capability and a sound mind.

2. Children in the elementary level should be taught the following: English, which includes reading, spelling and writing; math, geography, science, civics, history, physiology and health, music, physical education and art.

3. Children in the high school level, should be taught the following: English, which includes speech, language, literature and composition, science which will include chemistry and biology; social studies, geography, economics, history of the U.S.A, world history, mathematics which will include algebra, geometry and statistics; music, art, physiology and health, physical and safety education.

4. School officials can inquire regarding subjects that the child should study, demand the length of homeschool year, and allocate instruction hours for every subject.

While they can determine instruction hours for every subject, they should not control the method in which these subjects are to be taught.

This means that homeshooling parents can determine and evaluate instruction hours based on their method of homeschool, not necessarily to be able to imitate the public school, rather equal and match it according to efficiency and systematic approach.

In homeschooling, it is up to the parent to determine the child’s intellectual needs. Subjects to be taught do not require specific hours of teaching, although each subject needs an allotted time, in order for the child to absorb fully what is taught.

Moreover, schedule keeping is not a significant factor in homeschooling where usage and understanding of time are so much different.

5. School officials can recognize and classify instructional materials, only for the reason of determining the subject and the child’s grade or level. They should not utilize this right to demand the way or style of teaching, with which subjects are to be taught.

When the child is having difficulty in a certain subject, for instance in reading, then the parent should allow longer hours for reading allowing the child enough time to learn that particular subject.

On the subject that the child willingly and easily learns and grasps, the parent may shorten the time spent on that subject and allocate the extra hours for subjects which the child finds hard to comprehend, to subjects that the child poorly progresses on.

At homeschooling, the child can take the time to learn and explore each subject at his/her own speed, in his or her own capacity. And the parent can find creative ways to make learning and teaching fun.

A few efficient and helpful teaching materials that are not tangible, such as community service, travel, visits to parks and museums, etc., will definitely grant significant learning skills and knowledge aside from those learned from books.

6. Parents and school officials must reach an agreement on a system of evaluation or assessment for the child; either standardized testing, periodic reports on the child’s progress or dated samples of work.

Determine your child’s learning ability and style so that:

1. You’ll know what approach to use or be well equipped in teaching them. It is a wrong notion that some parents have, to presume that their kids learn the way they do. For example, when parents are visual learners, they also expect their children to be visual learners. Just remember that children are different individuals; usually having distinct learning styles compared to their parents and even their siblings. The sooner that you learn and comprehend each child’s learning style the sooner that you can effectively teach them.

2. You’ll be prepared to decide on a curriculum for homeschooling. If you are not familiar with your child’s learning styles, there is the possibility that you will select a curriculum that can not be an effective tool for your child’s learning.

3. You can better identify and understand your child’s educational needs. When children fail to effectively communicate, they, much like everyone else, get upset and discouraged. However, if you understand your child’s learning styles, you can be able to assist your child to understand themselves better, enabling them to interact and correspond better with their peers.

Understanding their learning styles and their capabilities will enable you to determine how many hours they need for each subject; homeschooling does not require strict hours of teaching your child in any subject. It all depends on how well your child progresses; if he can do his math in less time in regard to the curriculum set for him, then good. If you feel he needs to spend more time in reading, then he should.

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Important Steps to Complete Before Applying for Nursing School

Important Steps to Complete Before Applying for Nursing School

According to the Bureau of Labor’s Occupational Outlook Handbook, the demand for skilled nurses is at an all-time high, and is only expected to go higher. Between now and 2016, the nursing occupation will generate nearly 600,000 new jobs, and hundreds of thousands of positions that already exist will need to be filled. The demand for registered nurses will be higher than the demand for any other occupation for the next decade. If you are considering a career in nursing, there has never been a better time to pursue this rewarding field.

There are three different paths that will lead to an RN, a certificate that declares you a Registered Nurse. Before you apply for nursing school, you should carefully consider the kind of nursing position you want to aim for. There are currently over 700 programs that offer bachelors’ degrees in nursing, a BSN (Bachelor of Science in Nursing). There are about 850 programs at community colleges and other schools that offer an AN, an Associates Degree in Nursing, and about 70 programs that offer a diploma in nursing. Any of the three types of programs will qualify you for an entry level position in nursing. They differ largely in the amount of time each takes to complete and the types of jobs for which you will qualify. Here are just a few important considerations and steps to complete before you apply for a nursing school.

1. Explore the many career options available in nursing.

There are dozens of different career paths in nursing. While most people think of nurses in a hospital setting, it is far from the only type of nursing. Registered nurses work in doctors’ offices and for insurance companies. They may be involved in doing research studies to help discover cures and new treatments for diseases, or work in administration to help shape and set medical policy. Some nurses work in public agencies like health departments of the Centers for Disease Control. Others go on to further education so that they can become nurse practitioners, physician assistants or nurse midwives. Some nurses even combine their careers with a love of travel and adventure to become travel nurses, working on cruise ships, resorts or with travel tour groups.

Before you start considering nursing schools, think about the kind of career that you want, and then make your choice of nursing program based on your career decisions.

2. Get your high school diploma or high school equivalency diploma.

Finishing high school is important, especially if you are considering a nursing career that requires a higher degree. Consider weighting your classes toward studies that will help prepare you for the courses and prerequisites for nursing courses. High school biology and chemistry courses will lay a solid groundwork for courses that you will have to complete in order to get a degree or certificate in nursing.

3. Explore financial aid options.

There are many sources available to help you fund your education in nursing. The first place to start is the federal government, where you can apply for Pell Grants and other educational grants, as well as qualify for low interest student loans with deferred repayment plans. Be sure to check into any special loan programs offered for those pursuing a career in medicine or nursing. As the demand for nurses grows, there will be more incentives available for those who want to enter the field.

Besides FAFSA (the federal student financial aid programs), there are many other sources. If you are post high-school and working, check with your employer to find out if they offer tuition reimbursement for nursing programs. Check with local hospitals and your local and state government as well. In many cities where the nursing shortage is especially acute, there are grants and loans available to those who commit to “giving back” by working in local and state hospitals after receiving their certificate or degree.

4. Choose several nursing programs in which you are interested.

There are nearly 1,600 accredited nursing programs in the United States. Once you have decided on the type of program you want to attend, you can search for programs that fit your criteria. Among the factors you should consider are location, reputation, accreditation and availability of financial aid. Once you have narrowed your choices, contact the programs to find out about their requirements for admission so that you can make sure to fulfill them before applying.

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Ig Nobel Prizes: Funniest Science Achievements

Ig Nobel Prizes: Funniest Science Achievements

Educational Studies Class
Source: Flickr

Did you know that your brainwave would measure differently when you chew different flavors of gum? And that if trained, pigeons can tell the difference between an original Picasso to a Monet? Moreover, did you know that the people who discovered these notable achievements have received an Ig Nobel Prize?

The Ig Nobel Prizes are awarded every year to research in the fields of science, medicine, and technology that have made people laugh and then made them think. In other words, the Ig Nobel winners are responsible for creating the most ridiculous and unnecessary studies in their respective fields.

However, the Ig Nobel Prizes are not a laughing matter. A real Nobel Laureate selects the nominees and presents the award to the genuine researchers in a ceremony that takes place every year at Harvard University, usually around the same time when the prestigious Nobel Prizes are announced.

The first Ig Nobel Prizes ceremony took place in 1991. Then, only three prizes were awarded for achievements that cannot, or should not, be reproduced. Since then, dozens of researchers from different fields of knowledge and from different parts of the world were awarded for their forgettable achievements. Here you can read about some of them.

Biology
1) In 1991, Robert Klark Graham, was awarded for developing a sperm bank that accepts donations only from Nobel Prize winners and Olympians.

2) The 1996 prize was shared between two Norwegian professors who had investigated the influence of ale, garlic, and sour cream on the appetite of leeches.

3) In 1997, three different professors from three different countries were awarded for measuring brainwave patterns while people chewed different flavors of gum.

4) In 2005, a large group of professors and representatives of the perfume industry were awarded for cataloging the specific odors produced by 131 different species of frogs in a state of stress.

Medicine
1) In 1992, a group of Japanese researchers were awarded for coming to the conclusion that people who believe they have foot odor are right about it while people who do not, are also right about it.

2) In 1996, executives of tobacco companies received this award for testifying in front of the US Congress that nicotine is not an addictive substance.

3) In 2001, a Canadian professor was awarded for his study on injuries from falling coconuts.

4) In 2004, the prize was shared by a group of American psychiatrists who had studied the influence country music has on suicide.

5) In 2005, a Missouri inventor was awarded for creating artificial testicles for dogs.

Psychology
1) The 1993 award was given to researches who came to the conclusion that people who claimed they were kidnapped by aliens from outer space were probably kidnapped by aliens from outer space.

2) The 1994 award was presented to the former Prime Minister of Singapore, Lee Kuan Yew, who has been investigating for 30 years the effects of punishing three million citizens whenever they spit, chew gum, or feed pigeons.

3) The 1995 prize was presented to a group of professors from the Keio University in Japan who had managed to train pigeons to discriminate between paintings by Picassos as against those by Monet.

Peace
1) The 1995 award was presented to the Taiwan National Parliament for claiming that politicians can gain more by punching, kicking and gouging each other than by waging war against other nations.

2) The 1996 prize was awarded to the President of France, Jacques Chirac, for celebrating the fiftieth anniversary of Hiroshima with atomic bomb tests in the Pacific.

3) In 2000, the British Royal Navy received this award for replacing the usage of live cannon shell with the usage of the shout Bang!

And the list can goes on. Ig Nobel Prizes have also been selected for weird and funny achievements in the fields of literature, economics, physics, nutrition, education, archeology, chemistry and more. Just look out for the upcoming 2008 Ig Nobel Prizes.

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Benefits Of Educating Children

Benefits Of Educating Children

Some of the benefits of educating children might not be seen for years. Parents put in a lot of effort to make sure that their child receives all of the formal education that they are entitled to by Law and then they might select to garner educational benefits from other sources that will prove useful to the student later on in life. The benefits might be seen in higher salaries or from a medical marvel that the student achieved.

The traditional training programs ensure that children graduate with a certain level of understanding about the basic principles associated with reading, writing and performing mathematical computations. These are tools that will be very useful in the business world but some parents believe that these basics can be improved on. With every year that passes, a child must learn more because the business world is getting to be very competitive.

Some schools have started educating students earlier in life. This extra training time might help the child develop a firmer understanding of the basic skills that will help them succeed in life. Other concentrated areas of study have been added to the curriculum that will require the student to learn how to research subjects and prepare white papers on the results of the studies that they made.

Most classes will require students to think on their feet and perform tasks that used to be reserved for students years ahead of them in school. The fast paced environment in the corporate sector demands a high level of performance that must be delivered effectively on a day to day basis. The slackers are not the ones that are chosen for positions that give people great responsibilities and salaries that come from having degrees of higher learning.

Foreign languages are now center stage in many school curriculums because the business world of business has expanded to such a degree that it has reached a global scale of monumental proportion. Schools are beginning to recognize the importance of educating students to be able to conduct business in many foreign countries and to do that effectively the schools know that they will have to know the language of those countries and be able to speak that language fluently.

Some parents are willing to make an investment in their children’s future by placing them in a private school environment that offers a substantial increase in the quality of education that their child achieves over a period of years. The private schools allow students to concentrate on building on their personal strengths and improve on noted weaknesses without reducing self-esteem or wasting energy on school projects that serve no purpose.

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The Natural Roots of Sexuality

The Natural Roots of Sexuality

Educational Studies Class
Source: Flickr

Recent studies in animal sexuality serve to dispel two common myths: that sex is exclusively about reproduction and that homosexuality is an unnatural sexual preference. It now appears that sex is also about recreation as it frequently occurs out of the mating season. And same-sex copulation and bonding are common in hundreds of species, from bonobo apes to gulls.

Moreover, homosexual couples in the Animal Kingdom are prone to behaviors commonly – and erroneously – attributed only to heterosexuals. The New York Times reported in its February 7, 2004 issue about a couple of gay penguins who are desperately and recurrently seeking to incubate eggs together.

In the same article (“Love that Dare not Squeak its Name”), Bruce Bagemihl, author of the groundbreaking “Biological Exuberance: Animal Homosexuality and Natural Diversity”, defines homosexuality as “any of these behaviors between members of the same sex: long-term bonding, sexual contact, courtship displays or the rearing of young.”

Still, that a certain behavior occurs in nature (is “natural”) does not render it moral. Infanticide, patricide, suicide, gender bias, and substance abuse – are all to be found in various animal species. It is futile to argue for homosexuality or against it based on zoological observations. Ethics is about surpassing nature – not about emulating it.

The more perplexing question remains: what are the evolutionary and biological advantages of recreational sex and homosexuality? Surely, both entail the waste of scarce resources.

Convoluted explanations, such as the one proffered by Marlene Zuk (homosexuals contribute to the gene pool by nurturing and raising young relatives) defy common sense, experience, and the calculus of evolution. There are no field studies that show conclusively or even indicate that homosexuals tend to raise and nurture their younger relatives more that straights do.

Moreover, the arithmetic of genetics would rule out such a stratagem. If the aim of life is to pass on one’s genes from one generation to the next, the homosexual would have been far better off raising his own children (who carry forward half his DNA) – rather than his nephew or niece (with whom he shares merely one quarter of his genetic material.)
What is more, though genetically-predisposed, homosexuality may be partly acquired, the outcome of environment and nurture, rather than nature.

An oft-overlooked fact is that recreational sex and homosexuality have one thing in common: they do not lead to reproduction. Homosexuality may, therefore, be a form of pleasurable sexual play. It may also enhance same-sex bonding and train the young to form cohesive, purposeful groups (the army and the boarding school come to mind).

Furthermore, homosexuality amounts to the culling of 10-15% of the gene pool in each generation. The genetic material of the homosexual is not propagated and is effectively excluded from the big roulette of life. Growers – of anything from cereals to cattle – similarly use random culling to improve their stock. As mathematical models show, such repeated mass removal of DNA from the common brew seems to optimize the species and increase its resilience and efficiency.

It is ironic to realize that homosexuality and other forms of non-reproductive, pleasure-seeking sex may be key evolutionary mechanisms and integral drivers of population dynamics. Reproduction is but one goal among many, equally important, end results. Heterosexuality is but one strategy among a few optimal solutions. Studying biology may yet lead to greater tolerance for the vast repertory of human sexual foibles, preferences, and predilections. Back to nature, in this case, may be forward to civilization.

Suggested Literature

Bagemihl, Bruce – “Biological Exuberance: Animal Homosexuality and Natural Diversity” – St. Martin’s Press, 1999

De-Waal, Frans and Lanting, Frans – “Bonobo: The Forgotten Ape” – University of California Press, 1997

De Waal, Frans – “Bonobo Sex and Society” – March 1995 issue of Scientific American, pp. 82-88

Trivers, Robert – Natural Selection and Social Theory: Selected Papers – Oxford University Press, 2002

Zuk, Marlene – “Sexual Selections: What We Can and Can’t Learn About Sex From Animals” – University of California Press, 2002

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Five New Area Superintendents Appointed to the San Diego Schools

Five New Area Superintendents Appointed to the San Diego Schools


In June 2006, Superintendent Carl Cohn appointed five new area superintendents for the San Diego Schools.

Each new area superintendent will be an advocate for the schools under them, as well as the communities for these schools. They will be empowered to ensure that the San Diego Schools have a fully enriched and competitive curriculum that recognizes the importance of the educational basics, as well as the nearly forgotten art, music and physical education programs. They will be responsible for expanding in their San Diego Schools partnerships between parents, the community, businesses and higher education. Each student is to be ensured as smooth a transition as possible for students and parents, especially in the early years.

These five appointments complete key staffing of top leadership positions in the San Diego Schools. Each of the five areas within the San Diego Schools will include up to 25 elementary schools and their nearby middle schools.

The new area one superintendent is Carol Barry. She earned an MA inn school administration from Azusa Pacific University and a BA in liberal studies from San Diego State University. Before her appointment, Barry served as acting assistant superintendent for the San Diego Schools. Previously, she was the principal at several San Diego Schools.

The area two superintendent is Dr. Hye Jung (Chelsea) Kang-Smith. Kang-Smith holds an Ed.D. from the University of Southern California, MS in education from California Southern University Fullerton, and her BS in biology from the University of California Irvine. Kang-Smith came to the San Diego Schools in 2005, where she first served as principal in Anaheim Union High School District and most recently as assistant superintendent.

Dr. Richard Cansdale is the area three superintendent. He holds an Ed.D. in educational leadership from the United States International University, an Ed.S. from Point Loma Nazarene University, an MA in education of exceptional children from San Francisco University, and a BA in elementary education from the University of Nevada at Reno. Previously, Cansdale was the principal at Cherokee Point Elementary School in the San Diego Schools.

The area four superintendent is Vincent Matthews, who was a 2006 fellow of the Broad Superintendent’s Academy. He earned an MA in educational administration and a BA in elementary education from San Francisco State University. Before his appointment, Matthews was an educator in residence for the NewSchools Venture Fund in San Francisco. Prior to that, he was an advisor to 35 charter schools that serves approximately 9,000 low-income students.

Dr. Delfino Aleman, Jr. is the area five superintendent. He holds a Ph.D. in educational administration from the University of Texas at Austin, an MA in education from Texas Women’s University, and a BA in theology from Howard Payne University in Brownwood, Texas. Aleman, who is proficient in Spanish, was the associate superintendent for teaching and learning at the Isaac School District in Phoenix, Arizona. Previously, he served as director of policies, procedures and public information in the San Antonio Independent School District.

In addition to these five new appointments, the San Diego Schools filled three other positions through recent appointments.

Dorothy Harper is the new associate superintendent for parent, community and student engagement. Harper earned her MA in education from Memphis State University and bachelor’s degree in biology from Dillard University. Her experience includes vice president of development for the Newton Learning Supplemental Education Services, as well as area superintendent, assistant superintendent, and deputy superintendent at the Long Beach Unified School District. In her new position, Harper will work to establish a comprehensive, consolidated system of support that will engage parents, the community, and students within the San Diego Schools.

Arun Ramanathan, an advanced doctoral fellow at Harvard, is the new executive director for governmental relations. He earned an MA in special education and elementary education from Boston College, and a BA in government from Dartmouth. Prior to his appointment, Ramanathan was research director for the Los Angeles Unified School District. He will serve as an advocate for the San Diego Schools to state legislators on issues and laws affecting the school district.

Dr. Kyo Yamashiro is the San Diego Schools’ new director of school management. She holds a Ph.D. from UCLA, which she received in June of 2006 as a top doctoral candidate. She earned an MA in administration and policy analysis and a BA in English literature from Stanford University. Prior to her appointment, she was a research and evaluation consultant for the Long Beach Unified School District. In her new position, Yamashiro works with the School Choice programs, including charter schools, No Child Left Behind program improvement, and enrollment options program — magnet schools and voluntary ethnic enrollment programs (VEEP) are included.

These appointments excite the San Diego Schools. All will serve well the more than 132,000 students in the San Diego Schools, the second largest school district in California. With more than 216 educational facilities, these talented and motivated appointees will be a plus for the San Diego Schools.

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Secondary Education Career

Secondary Education Career

Natalie Person
Source: Flickr


Secondary education career opportunities have been changing from good to excellent, with secondary school teachers holding about 1.7 million jobs in 2002 and is growing moderately with 1.8% expected growth rate per year through 2010.
Secondary education career had an average starting salary of $31,500 annually in 2003 and an increasing excellent and average income ranging from $39,810 to $44,340 annually.

Secondary education career deals more with helping students probe more deeply into subjects introduced in elementary school and exposing students to more information about the world. Secondary school teachers focus on subjects such as Mathematics, English, History, Biology, or Spanish and also teach career oriented subjects. They also occasionally assist students in selecting courses, careers, and colleges.

The working conditions of secondary education careers depend on where you work, either in a private school settings or public. Public school working conditions may be stressful at times and secondary school teachers may encounter dealing with large classes, heavy workloads, or old schools run down by lack of facilities. Responsibility standards may also increase stress as teachers are expected to produce satisfactory performing students on standardized tests scores. Although teaching may be frustrating at times, seeing students develop new skills and gain knowledge and learning can be very gratifying. Private school secondary teachers normally enjoy smaller class size and more control over instituting the curriculum and setting standards for discipline and performance. Students of private schools also tend to be more motivated since selective admission processes are practiced by the school.

Subjects that one may specialize in for secondary education career include Mathematics, Music, Technology education, Physics, Health education, Physical Education, Chemistry, Earth and Space Science, Life Science, German, Spanish, and Communication Arts and Literature.

Job opportunities for secondary teachers also continue to differ by school location and by subject specialized in. Currently, secondary education career in many school areas have trouble hiring qualified teachers for certain subject areas such as Mathematics, Science, Foreign Languages, and Bilingual Education. Specialties that have sufficient number of qualified teachers include general elementary education, social studies, and physical education.

Teachers can improve their wages in a number of ways. In a number of schools, teachers receive extra income for training sports and working with students in extracurricular activities. A national certification or a master’s degree can often result to a raise in pay, same with acting as a mentor. Summer school or performing other jobs during the summer also allows teachers to earn extra pay.
Secondary education career can be a very challenging but rewarding career, not to mention the growing demand for teachers that makes opportunities in this field excellent. To top that, this career nurtures the potential of individual’s through knowledge which molds them into successful and responsible citizens of society.

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